On-chain data reveals Strategy sold 6,948 BTC since late June at $62,146 average — locking in a $93M loss on its Bitcoin pile.

On-chain data reveals Strategy sold 6,948 BTC since late June at $62,146 average — locking in a $93M loss on its Bitcoin pile.

Strategy, the company formerly known as MicroStrategy, has been quietly selling Bitcoin at a loss. Since late June it offloaded nearly 7,000 BTC for an average of $62K, well below its $75K cost basis, realizing roughly $93 million in losses. This suggests even the biggest corporate HODLers are under pressure.

What happened

On-chain data reveals that Strategy has sold 6,948 BTC since late June. The trades, flagged by on-chain analyst Ember, were executed at an average price of $62,146, well below the company's cost basis of $75,000 per coin. This resulted in a realized loss of approximately $93.12 million.

Why it matters for the market

The selling activity by one of the largest corporate Bitcoin holders may attract attention from market participants who assess HODLer behavior and liquidity conditions. It also highlights the strain that prolonged market weakness has placed on major holders.

For intraday traders, the news could inject extra volatility into Bitcoin markets, especially if it fuels speculation about further disposals. However, the distributed nature of the sales over several weeks suggests the impact may have been partially absorbed by the market.

What traders should watch

Analysts will likely keep a close eye on on-chain wallets tied to Strategy for any signs of continued liquidation, as large-scale supply movements can influence short-term price dynamics.

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